RESUME
Professional
Experience
2024 - Current Date
Planner & Innovation Coordinator
KOMUH
Experience:
• Management of the planning team, ensuring strategic direction and project alignment.
• Key representative in client relationships, guaranteeing strategic deliveries aligned with market needs.
• Responsible for high-profile national accounts, such as VLI, Unimed, and Grupo TSX.
• Leadership of innovation and digital transformation projects for brands like Grupo TSX, Unimed, and Localiza.
• Application of creativity and conceptual thinking to develop distinctive campaigns, brand experiences, and strategic narratives.
• Development of branding strategies, digital products, and creative solutions for complex challenges.
• Implementation of agile methodologies and Design Thinking frameworks to optimize processes and user experience.
• Coordination of research, data analysis, and insight generation for effective strategies.
2022 - 2024
Senior Planner | Innovation Specialist
KOMUH
Experience:
• Management of special innovation projects focusing on digital product development, services, audience impact initiatives, branding, and strategic communication for leading market brands such as Unimed, VLI, Minas Tênis Clube, Serafin, Coinext, Grupo Bernoulli, AmPm, among others.
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• Oversight of data collection, research, and analysis techniques for translation into effective strategies.
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• Development of methodologies and tools based on agile methods, user experience, and journey principles rooted in Design Thinking.
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• Responsible for personnel and team management throughout project execution.
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• Coordination of collaborators in various planning, research, and project execution processes
2020 - 2022
Digital Strategist & Comms Planner
KOMUH
Experience:
• Effective oversight in strategic planning, communications planning, creative, and commercial aspects for Unimed-BH, Stella Artois (Ambev), Sensia (MRV), VLI, Sebrae, PUC Minas, and Arena MRV accounts.
• Management of internal work scope, employing rituals and methodologies guiding project execution and deliverable development.
• Execution of projects involving UX Strategy and Product Design, integrating agile methodologies tailored to user journey and consumer experience.
• Execution of projects focused on branding and digital presence for diverse clients.
• Strategic involvement in tenders, prospecting, and contract renewals.
2018 - 2020
Strategic Planner | Brand Strategy
NEW CONNECTION
Experience:
• Valuable contribution to the strategic development of competition and acquisition projects leading to the acquisition of major accounts such as Stella Artois, VLI (2nd largest logistics group in the country), Grupo Tauá Resorts, Grupo Globalbev, Ingleza, among others.
• Active client management for various brands, including New Holland, MRV Engenharia, Instituto, Renova, Vilma Alimentos, UniBH. (Grupo Anima).
• Creation of an integrated communication project in Minas Gerais with the new positioning of the Stella Artois brand, developing a gastronomic circuit through an online live episode editorial involving top chefs from the haute cuisine of Minas Gerais.
• Development of rebranding projects for Globalbev group brands such as Iracema, Amazoo, and Juxx, in collaboration with the Design and Digital sectors.
• Extensive communication and repositioning work for UniBH and Grupo Anima, as well as institutional campaigns and planning of new teaching channels based on innovative techniques such as maker culture, hybrid learning, and new teaching models.
• Development of branding project and launch of the largest indoor water park in Latin America, by Grupo Tauá in Atibaia, SP.
2018
Strategic Planner | Trainee
Ampfy
Experience:
• Conducted scenario analysis and strategic propositions as an intern in the Planning department in 2018 and 2019.
• Serviced notable accounts including Shopping Iguatemi, Perdigão, Mitsubishi, BRF Group, and Risqué.
Education
2021 - 2023
Master's in Behavioral Economics
ESPM Escola Superior de Propaganda e Marketing
2020 - 2021
Agile Expert
XP Educação
2016 - 2019